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Media terminology media planning a series of decisions involving the delivery of messages to audiences. Purpose to give some insight into how marketing techniques can be applied in the digital library context. Apa library ebook collection american planning association. The same multimediaenhanced functionality of our sage interactive ebooks but with mobilefriendly access across desktop, smartphone, or tablet devices. In this edition, page numbers are just like the physical edition. Logan library marketing plan approved by library board september 2014 goal 1. For undergraduate advertising courses an allinclusive introduction to the exciting and dynamic world of advertising. Reach current and future library decision makers through our suite of products. Every day, library marketers are engaged in a competitive battle to convince people to come to programs, check out items and cement the image of the library as a vital community center.
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